Jason Lee, Founder and C.O.O
In 2011, Jason Lee graduated with honors from Jason Madison University with a degree in finance, focusing on financial management, investments, and banking. Jason fell in love with the beautiful Shenandoah Valley and never left. At Farmers and Merchants Bank, Jason worked with local organic farmers to help them scale up their operations by providing access to financing for nine years as the oversight of the credit standards and leading asset quality reviews to maintain a sound institution.
In 2020, Jason became the founder and C.O.O. of FreshWave Organics, the Harrisonburg-based, rapidly growing organic food company that produces and sells organic, non-GMO snacks and beverages. Today, Jason and FreshWave Organics continue to build meaningful relationships with local organic generational farmers through collaborations to meet regulatory requirements and scale up farming operations to ensure a continuous supply chain.
As an organic food lover, Jason leads FreshWave Organics, placing strong emphasis on sustainability and transparency, ensuring that every ingredient is ethically sourced and fully traceable. FreshWave Organics is committed to ethical sourcing and ingredient traceability for its high-quality, non-GMO snacks and beverages, while keeping prices low for consumers.
As the demand for healthier food options grows, FreshWave Organics, with Jason at the forefront, is poised to expand its market share in the competitive organic food industry.
Jason enjoys hiking in the beautiful Shenandoah Valley mountains, spending time with his wife and two sons, attending local sports events, and volunteering some of his spare time with local non-profits. You may also bump into Jason in a local gym working out or at a cafe chilling with fellow community members.
Christine Legg, Communication and PR Officer
Christine is a lover of organic food and committed to a healthier lifestyle with her family. Christine graduated summa cum laude with a BA in communication from Lancaster Bible College and a master’s in public relations from Full Sail University. Christine also obtained an associate degree in Management: Marketing from Blue Ridge Community College.
Christine is passionate about effective communication, connecting to the target audience, and building relationships. Christine is also A proponent of ethical conduct as a PR professional, which aligns with FreshWave Organics’ commitment to transparency and fully traceable ingredients in its high-quality, non-GMO snacks and beverages. She spearheads communication and PR strategies to inform, interact, and educate customers about the components, value, and availability of FreshWave Organic products in both online direct-to-consumer channels and retail partnerships with health-focused grocery stores.
Christine loves to go for long walks and explore the beautiful Shenandoah Valley, where she lives with her husband and son. Christine particularly loves interacting with locals at the farmers’ market, visiting antique shops, writing, reading, and shooting documentaries to tell stories of everyday people.
Christine and her family are committed to giving back to their community, so it will not be surprising to find them at the local Salvation Army cooking and serving the homeless, donating to the Blue Ridge Food Bank, or reaching out to disadvantaged children through the Extra Mile Project, her non-profit.