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FreshWave Organics is committed to its core values of transparency, sustainability, and traceability by sourcing ingredients from local organic farmers. Our non-GMO snacks and beverages are sold to consumers at a lower price point than our competitors because we believe “organic food need not be expensive” and eating healthy contributes to the well-being of communities. The overall look should support our core values, mission, and message.
Please direct all media and other inquiries to:
Contact Person-Christine Legg
Email: chlegg@freshwaveoranics.online
Phone: (240) 437-8865
Press Release:
FOR IMMEDIATE RELEASE
Contact:
Christine Legg
FreshWave Organics
chlegg@freshwaveoranics.online
freshwaveorganic.online
FreshWave Organics Celebrates Collaboration with 15 More Local Organic Farmers to Help Them Meet Organic Farming Regulatory Requirements
The Collaboration with Local Organic Farmers Strengthens Community Ties and FreshWave Organics Supply Chain Structure.
Harrisonburg, Va. (May 26, 2026) –FreshWave Organics is thrilled to announce 15 additional collaborations with local organic farmers and to invite the community to our “community meets local organic farmers” event at Back Home On the Farm on Saturday, May 30, located at 2915 Willow Run Rd. Harrisonburg, VA 22802. The event is scheduled from 12:00 PM to 3:00 PM.
The free “community meets local organic farmers” event is designed to bring community members and ad families together for a day of fun and engagement. Attendees will have the opportunity to play corn hole, meet local organic farmers, and enjoy free tasting and giveaways of Fresh Wave Organics non-GMO snacks and beverages made with ingredients sourced from partner farms in Harrisonburg. The event will also highlight the company’s collaboration with local farmers, including its support in meeting organic farming regulations and ensuring ethical sourcing and ingredient traceability. The regulation of organic food in the United States establishes a framework to ensure the integrity of products labeled as organic. Check out our media room for photos of some operational sites.
The press and community members in attendance will be able to interact with local organic farmers and ask questions about collaborative processes after the welcome address, from FreshWave Organics founder and C.O.O, Jason Lee, who has always reiterated, “that organic food need not be expensive and should be accessible to all to secure the well-being of communities through the health benefits of not eating food sprayed with pesticides and herbicides .”
FreshWave Organics is encouraging community members to attend, sample products, interact with local organic farmers, play fun games, and take-home healthy snacks and beverages as supplies last.
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About FreshWave Organics
Founded in 2020 by C.O.O, Jason Lee, FreshWave Organics is a Harrisonburg-based organic food company committed to ethical sourcing and tracing of ingredients for its high-quality non-GMO organic snacks and beverages, while keeping its price point low for consumers.
Quick Facts:
- FreshWave Organics was founded in 2020 by COO, Jason Lee, who believes that “organic food need not be expensive.”
- FreshWave Organics is an organic snacks and beverage company.
- FreshWave Organics high-quality snacks and beverages are certified organic and non-GMO.
- FreshWave Organic ingredients are ethically sourced and fully traceable.
- FreshWave Organics collaborates with local organic farmers to adhere to the United States Department of Agriculture’s (USDA) regulatory standards and to scale up.
- FreshWave Organics high-quality snacks and beverages are sold at a lower price point compared to competitors.
- FreshWave Organics is a rapidly growing company in the highly competitive organic food industry.
- FreshWave Organics currently distributes in 200 retail locations and through their e-commerce platforms.
Frequently Asked Questions:
- When was FreshWave Organics founded?
FreshWave Organics was founded in 2020 to offer certified organic and non-GMO snacks and beverages without compromising high-quality standards by COO Jason Lee, at a lower, more affordable price point. - What is the Mission Statement of FreshWave Organics?
FreshWave Organics mission statement is “organic food need not be expensive.”
It is rooted in the founder and COO, Jason Lee’s, belief that organic food, especially organic snacks and beverages, need not be expensive and should be accessible to those who want to buy it. - What specific organic food products does FreshWave Organics produce?
FreshWave Organics produces high-quality certified organic and non-GMO snacks and beverages. - What is the difference between certified organic and non-GMO food products?
All organic products are non-GMO, but not all non-GMO products are organic.
Certified Organic is a holistic certification regulated by the USDA (or the CFIA in Canada) that covers the entire production system. Certification involves annual inspections, review of an organic system plan, and risk-based residue testing.
Organic products must contain 95–100% certified organic ingredients, and livestock fed 100% organic feed. GMOs, synthetic pesticides, chemical fertilizers, irradiation, and sewage sludge are prohibited. FreshWave Organics complies with all regulations.
Non-GMO certification, such as the Non-GMO Project Verified label, focuses solely on the absence of genetically modified organisms. FreshWave Organics tests for high-risk ingredients, conducts supply chain segregation, and documentation to ensure compliance in all its processes. - Are FreshWave Organics ingredients ethically sourced and fully traceable as claimed?
Yes, all FreshWave ingredients are ethically sourced from local organic farmers in the Shenandoah Valley of Virginia, United States, and fully traceable as claimed. Traceability
Traceability is the ability to track and follow a food product through all stages of production, processing, and distribution. FreshWave Organic system relies on recorded identifications at each critical point in the supply chain to create a product’s complete history. Information on ingredients can be obtained on the individual product. Detailed information on ingredients can be accessed on the FreshWave Organic website- freshwaveorganic.online - What are the specific steps FreshWave Organics has taken in its commitment to sustainability and transparency alongside its eco-friendly packaging?
FreshWave Organics has shown its commitment to sustainability and transparency, alongside its eco-friendly packaging, through its strict adherence to sustainable farming practices, significantly mitigating environmental damage by prioritizing soil health and biodiversity, which translates into healthier ecosystems. FreshWave Organics ensures transparency through comprehensive disclosure built on data accuracy, accessibility, third-party validation, and taking into consideration and addressing all relevant ESG factors for stakeholders. Click on the product photo to find detailed information about the snack or beverage you want to purchase. - How can I track my order?
Freshwave Organics always sends a tracking number for shipped products via email and optional text messaging. You can choose to include a text message to track your order when placing your order. - Does Fresh Wave Organics accept product returns?
Yes, FreshWave Organics accepts undamaged returns that have not expired after purchase within 30 days of purchase with the order number or receipt.
Call customer service for assistance@ 1-800-700-3333 or email returns@freshwaveorganics.online. - What should I do if I receive a damaged product?
FreshWave Organics will replace the previously damaged products you receive. Please take a photo and email returns@freshwaveorganics.online or call 1-800-700-3333 for assistance. Damaged items are typically replaced within 3-7 business days. - Does FreshWave Organics ship internationally?
We currently do not offer international shipping, but some e-commerce platforms carry our products in other countries. Google FreshWave Organics in your country of residence to see available e-commerce platforms to place your order.
Media Relations Video News Release Shot Sheet
General Information
Campaign: Media Relations
Name of Company: FreshWave Organics
Point of Contact:
Name: Christine Legg
Role: Public Relations/Media Consultant
Phone number: (240) 437-8865
E-mail:chlegg@freshwaveoranics.online
Video Details
Link to Video: https://youtu.be/GotpcOGSMBo
Timestamps
| Content (Slate, b-roll, interview soundbite, credits, etc.) | Specific Content | Start Time | End Time | Run Time |
| Slate | B-11 FreshWave Organics B Roll TNT-2.23.13 | 0.0 | 0.1 | 0.1 |
| B Roll 1 | Rollin Hills Farming Landscape | 0.1 | 0.34 | 0.33 |
| B Roll 2 | Farmers Market and Target Audience Enjoying FreshWave Organics Iced Tea. | 0.34 | 0.59 | 0.25 |
| B Roll 3 | Photos of Snacks and Beverages | 0.59 | 1.09 | 0.10 |
| B Roll 4 | Healthy Snacking for Busy Person | 1.09 | 1.12 | 0.03 |
| B Roll 5 | Fresh Wave Organic Beef Ranch Photo | 1.12 | 1.17 | 0.05 |
| B Roll 6 | FreshWave Organics Feed Mill Photo | 1.17 | 1.20 | 0.03 |
| B Roll 7 | FreshWave Farm Site 3 Photo | 1.20 | 1.23 | 0.03 |
| B Roll 8 | Short non-audio Clip of Fresh Wave Organics, Claude Micheals Director of Business Operations, Rollin Hill Farm site Interview. | 1.23 | 1.31 | 0.08 |
| Transition | Claude Michaels Slate | 1.31 | 1.35 | 0.04 |
| B Roll 9 | Soundbite 1-Claude Michael. | 1.35 | 1.58 | 0.23 |
| Transition | Lamarie Richards Slate | 1.58 | 2.02 | 0.04 |
| B Roll 10 | Soundbite 2-Lamarie Richards | 2.02 | 2.14 | 0.12 |
| B Roll 11 | FreshWave Organic Logo/Contact Information | 2:14 | 2.24 | 0.10 |
Interview Soundbite Information
Interview #1
Name: Claude Michaels
Title: Director of Business Operations, FreshWave Organics
| Soundbite #1 | ||
| Time Stamp | Total Run Time (TRT) | Transcription |
| 1.35 | 0.23 | “You can trust the ingredients used in FreshWave Organics snacks and beverages that are sourced here in the Shenandoah Valley because the Shenandoah Valley farmers are a tight-knit bunch and are generational farmers. They love the land and refuse to use anything toxic on it. So, you know you will be getting good, clean organic food when you buy from FreshWave Organics.” |
| Soundbite #2 | ||
Consumer Reaction #2
Name: Lamarie Richards
Title: Satisfied FreshWave Organics Consumer
| Soundbite #1 | ||
| Time Stamp | Total Run Time (TRT) | Transcription |
| 2.02 | 0.12 | “Mmmh, I love FreshWave Organics beverages and snacks, non-GMO ingredients that fit my busy but organic lifestyle.” |
| Soundbite #2 | ||
AI Co-Pilot Interview Questions with Fresh Organics Director of Business Operations, Claude Michaels.
🗣️ Interview Script
1. Warm‑Up / Personal Connection
These questions help Claude relax and ease into the conversation.
Interviewer: “Claude, before we get into Fresh Wave Organics, I’d love to start with your roots. You grew up right here in the Shenandoah Valley — what are some of your earliest memories of agriculture in this region?”
Key message prompt:
- Local heritage
- Authentic connection to the land
2. Path to Organic Farming
Interviewer: “What first sparked your interest in organic farming and sustainable agriculture?”
Claude’s talking points:
- Personal values
- Respect for the land
- Long‑term stewardship
If you want, I can help you refine these into key message points.
3. Founding Years of Fresh Wave Organics
Interviewer: “You’ve been with Fresh Wave Organics since the very beginning in 2020. What do you remember most about those early days?”
Claude’s talking points:
- Startup challenges
- Community support
- Vision for local organic partnerships
4. Role as Director of Business Operations
Interviewer: “Today, you lead business operations and work closely with local organic farmers. What does that collaboration look like on a day‑to‑day basis?”
Claude’s talking points:
- Relationship‑building
- Supply chain reliability
- Regulatory compliance
- Mutual trust with farmers
If you want to expand this section, I can draft background questions.
5. Commitment to Local Farmers
Interviewer: “What makes Fresh Wave Organics’ partnership model different from other suppliers in the region?”
Claude’s talking points:
- Long‑term contracts
- Fair pricing
- Shared sustainability goals
- Community impact
6. Sustainability Practices
Interviewer: “Fresh Wave Organics is known for its sustainability efforts. What are some of the practices you’re most proud of?”
Claude’s talking points:
- Soil health
- Water conservation
- Reduced chemical inputs
- Biodiversity
7. Growth Since 2020
Interviewer: “How has Fresh Wave Organics grown since its founding, and what do you see on the horizon?”
Claude’s talking points:
- Expanded farmer network
- Increased product variety
- New distribution partnerships
- Future goals
8. Community Impact
Interviewer: “What does it mean to you personally to contribute to the Shenandoah Valley community through this work?”
Claude’s talking points:
- Pride in local agriculture
- Supporting family farms
- Strengthening regional food systems
9. Closing Question
Interviewer: “If you could share one message with consumers about why local organic farming matters, what would you want them to know?”
Claude’s talking points:
- Health
- Sustainability
- Community resilience
- Trust in local growers